Is your dental practice struggling to reach as many new patients as you would like? Did you know that 90% of people use search engines to discover nearby businesses? This means that those potential clients are using search engines to find your dental practice. The only question is will they be able to find you? SEO is the driving force that guides patients to your webpage, and without a good SEO strategy your dentistry is missing out on the opportunity to connect with an entire patient base. Keywords are the heart of any SEO strategy. They allow potential patients to find you. Here are some tips to make the most of keywords.
Choosing the right keywords
Keywords are the core of allowing patients to find you online. You want your website to come up early in search engines for broad lookups like dentist, dentist near me, and dental surgeon. You also want to perform well on more specific searches like dental fillings, dental implants, and teeth cleaning.
Understand the three different kinds of keywords and what they signify
First, there are navigational keywords. An example of this would be if a patient searches your practice name– meaning that they are already interested in your specific practice. Next, there are informational keywords. These are searches in which a potential patient is looking for information. Examples of an informational search are, “Why is dental health important?” or “How do I know if I have a cavity?” The third type of keyword is a commercial keyword. Someone who searches for a commercial keyword wants to go to the dentist, but hasn’t quite decided which dental practice is right for them. An example of a commercial keyword is, “Dentists near me.”
Using keywords to their full potential can allow a broader group of patients to connect with your dental practice, but sometimes SEO can be difficult and time consuming. That’s where we come in. At Hammerseed Dental we will help you find more patients while improving your online reputation and making your website the best that it can be. Let us help your practice grow; call us up today.